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CONFERENCES Beyond The Numbers The Mature Market Summit The Nations leading mature marketing conference held every fall in New York City. Beyond The Numbers, entering its fourth year, is a two-day marketing summit produced for J. Walter Thompson, Mature Market Group featuring new mature market research, must-hear speakers, hands-on workshops, special events and solutions-oriented presentations. BTN educates marketers who wish to improve their marketing communications to 40+ consumers. It focuses on understanding the mature market, and reaching that audience with more effective creative and media/promotion strategies. PME provides turnkey event management services to J. Walter Thompson Mature Market Group. M2W - The Marketing To Women Conference Target The World’s Largest Overlooked Market Segment Every Spring In Chicago M2W … The Marketing-To-Women Conference is a two day national marketing conference designed to help businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant women’s market. Guided by a market savvy Conference Leadership Committee, the M2W program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point of sale interaction. AgeWorks!...The 50+ Employment Leadership Summit The Nation's Annual Mature HR Summit held every Fall in Chicago.
AgeWorks!...The 50+ Employment Leadership Summit is a two day national human resources conference designed to educate and motivate corporate executives about the benefits and importance of hiring, employing, training and retaining mature workers. Conference content includes general sessions describing the mature worker, the economic reality of an aging population, and the issues involved in mature employment. AgeWorks! also includes how-to sessions and case studies on topics such as benefits, legal issues, recruitment, and training.
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